Fractional GTM Leadership
Fractional GTM leadership for cybersecurity & AI startups
The sales leadership you need now, without the full-time bet.
We step in as your acting CRO, VP of Customer Success or sales team, build a repeatable go-to-market motion with our MODERNN methodology, and set you up to scale.
GTM results that compound.
3×
Average pipeline increase in the first 90 days
60%
Reduction in time-to-first-close for early-stage teams
20+
Cybersecurity & AI startups scaled with MODERNN
Why fractional, why now
Your first sales leader is the riskiest hire you'll make. It doesn't have to be.
B2B buying has changed, budgets are tighter, and early GTM is still being figured out. That's exactly when senior, flexible leadership pays off.
Short tenures, expensive misses
Revenue leaders average under two years in the seat¹. When a first VP of Sales doesn’t work out, you lose the salary, the equity, the search time and the pipeline momentum.
Senior talent, right-sized
A first VP of Sales now runs about $325K OTE plus between 1% and 4% equity². Fractional gives you the same experience for the hours you actually need.
Start now, not after a search
Skip the executive search and the ramp. We start building pipeline and process right away, while you decide what the long-term role should look like.
Founders are already moving
The CRO is one of the fastest-growing fractional roles, with job demand up 73% in a single quarter³.
Full-time vs. fractional
Full-time is the right end state. Fractional is often the smarter path to get there.
| Full-time VP of Sales | SalesLair fractional | |
|---|---|---|
| Time to start | Search, interviews, notice period, ramp | Weeks, not quarters |
| Cost | ~$325K OTE + equity + search fee² | A fraction, scoped to what you need |
| If it’s not working | Severance, a new search, lost momentum | Adjust scope or end the engagement |
| Experience | One leader’s playbook | A team that’s built GTM at many startups |
| Best for | A proven, repeatable motion ready to scale | Finding and proving that motion |
How we make fractional work
Fractional fails when it's advice from the sidelines. We run it like operators.
We own the number. We’re accountable for pipeline and revenue, not just recommendations.
We sell alongside you. Hands-on in deals, so the process is built on real conversations with buyers.
We build what lasts. MODERNN, a clean CRM and a documented playbook stay with you.
We set up your full-time leader to win. When you’re ready to hire, they inherit a working motion instead of a blank page.
- 1 The Bridge Group, CRO Research Project (145 B2B SaaS sales executives)
- 2 UltraTalent, VP Sales Compensation Benchmarks 2026 (Pavilion and Carta data)
- 3 Go Fractional, 2026 State of Fractional Work
What we do
GTM leadership across every revenue function.
From fractional CRO to customer success to sales team training — we embed as operators, not advisors.
See all servicesThe MODERNN methodology.
A repeatable, seven-pillar framework built for B2B startups that need to move fast without breaking their pipeline.
Explore MODERNNMODERNN
Ready to move faster?
Book a 30-minute call and we'll map out what fractional GTM leadership could look like for your team.
Book a 30-min call